If you're looking to shop local and support ethical US fashion brands, this master list will make it easier for you to make conscious choices.
In an era where the fashion industry faces growing scrutiny for its environmental impact and ethical shortcomings, sustainable fashion has emerged as a beacon of hope. This movement blends style with responsibility, prioritizing eco-friendly materials, ethical production, and waste reduction.
US, with its innovative spirit and commitment to green living, stands at the forefront of this shift. Here, we spotlight 10 US-based sustainable fashion brands—all rooted in United States or nearby—that are making waves in the eco-conscious clothing scene.
Our criteria:
Our editors have worn, researched, and tested sustainable clothing for the past ten years. These are 10 brands that meet our rigorous qualifications outlined below. Note that we update this list frequently with emerging favorites so check back!
ETHICAL PRACTICES | These eco-conscious apparel brands are committed to fair and ethical labor standards, guaranteeing that their workers are paid fairly and operate in safe conditions. We’ve also highlighted brands that actively support their communities and emphasize size inclusivity in their collections.
ECO-FRIENDLY/SUSTAINABLE | Every brand on this list prioritizes sustainability in their production processes. This includes the use of natural and organic fabrics, eco-friendly manufacturing techniques, and the incorporation of recycled or upcycled materials whenever possible.
DESIGN | Whether you’re looking for stylish evening wear, casual everyday outfits, children’s clothing, or durable outerwear, we’ve curated a selection of the finest sustainable designs to suit every occasion and lifestyle.
AFFORDABLE | While eco-friendly fashion can sometimes come with a higher price tag, we’ve carefully organized this list of 99 brands by price range, making it easier for you to find stylish, sustainable options that fit your budget. Our top 29 picks are the most budget-friendly choices!
For more sustainable fashion inspiration, explore our guides to responsibly crafted shoes, eco-friendly underwear, and ethically produced handbags.
And keep in mind: Building a sustainable wardrobe doesn’t mean overhauling your closet overnight. Start with what you already own, repair your favorite items, and gradually add new pieces with intention and care.
Editor’s Note: Don’t Miss Ecolivos
Ecolivos stands out with its use of natural fabrics and modern pieces crafted through women’s skilled hands. Ecolivos's timeless designs feel both fresh and enduring, while their dedication to supporting local labor adds a heartfelt touch to every stitch.
10 Sustainable Fashion Brands in US Leading the Eco-Friendly Movement
1.Mate the Label
A portrait of a woman wearing a shirt.
Mate the Label embodies minimalist elegance. Offering sizes from XS to XL, the brand ensures its premium, American-made clothing is inclusive and accessible. Alongside its size diversity, Mate is deeply committed to philanthropy, supporting various causes and actively participating in local environmental initiatives, reflecting its dedication to both community and planet.
Established in Los Angeles in 2013, Mate the Label creates timeless pieces using organic materials like GOTS-certified cotton and linen, prioritizing comfort and sustainability. The brand keeps its production local, with every step—knitting, cutting, sewing, and dyeing—taking place near its headquarters. This localized approach not only supports the local economy but also reduces the carbon emissions associated with long-distance transportation.
Mate the Label also leads with its garment recycling program, embracing circular fashion by transforming old items and fabric scraps into new creations, effectively reducing waste and promoting a sustainable clothing lifecycle.
The brand enforces a strict Code of Conduct across its partner factories, ensuring fair wages, reasonable working hours, and safe conditions for all workers.
2. Avocado
A woman sitting on a couch wearing a robe.
Founded in 2016, Avocado initially made its mark with luxurious organic mattresses. Recognizing the demand for sustainable clothing, the brand expanded its offerings to include eco-friendly apparel for men, women, children, and babies. This move highlights Avocado’s dedication to providing high-quality, organic cotton basics and sustainable swimwear for the whole family.
Avocado’s clothing line is designed in Hoboken and produced in its ethically operated Los Angeles factory. The brand uses GOTS-certified organic cotton and non-toxic dyes, with its facility being one of the few in the U.S. to hold GOTS and Control Union certifications.
Avocado’s sustainability efforts extend to its supply chain, with rigorous on-site audits and residue testing to ensure compliance. Workers are paid living wages and receive benefits like healthcare and paid vacation, reflecting the brand’s commitment to fair labor practices.
Through its Project Zero Waste initiative, Avocado aims to recycle over 90% of its waste. In 2020, it became the first bedding company to have its landfill waste diversion validated by UL, achieving an 85% waste diversion rate and setting a high standard for sustainability in fashion and home goods.
3. Outerknown
A woman smiling beside a truck, wearing sunglasses.
Launched in 2015 by surfer Kelly Slater, Outerknown merges style with sustainability. The brand uses eco-friendly materials like organic cotton, hemp, and recycled fabrics, offering durable, stylish apparel in sizes XS-XXL.
Outerknown partners with B Corp-certified suppliers and operates eight facilities powered by renewable energy. It also supports regenerative farming practices, transforming 28 acres into regenerative farmland.
The brand adheres to Fair Labor Association standards and has contributed over $133,000 through the Fairtrade Premium to improve workers’ lives. Its Outerworn resale platform, in collaboration with Project Vermont, has saved 1,818 clothing items from landfills, recycling materials into new products like bags and blankets.
4. Harvest & Mill
A woman standing in front of a wall, wearing a white top and joggers.
Founded in 2012, Harvest & Mill celebrates American craftsmanship, using domestically grown organic cotton to create casual, timeless pieces. All garments are made within 20 miles of its Berkeley studio.
The brand uses natural dyes from farmers and artists in Indiana and California and opts for biodegradable or recyclable packaging. Harvest & Mill revitalizes American supply chains by partnering with organic cotton growers and family-owned factories, reducing greenhouse gas emissions by up to 70%.
The brand ensures fair wages, safe working conditions, and the right to unionize for all workers, with enforceable protections under U.S. law.
5. Reformation
A Black woman posing in sky-blue attire.
Since 2009, Reformation has been a leader in sustainable fashion, known for its vintage-inspired designs and eco-friendly practices. The brand uses materials like Tencel, recycled fabrics, and surplus textiles, with over half of its production taking place in Los Angeles.
Reformation aims for carbon neutrality, using wind-generated electricity and energy-efficient practices. Its packaging includes compostable bags and recycled materials.
The brand promotes inclusivity, with over 75% of its management team comprising women or underrepresented groups. It offers living wages, paid volunteer days, and a relief fund for employees.
6. Hackwith Design House
A woman in blue attire standing beside a cactus.
Founded in 2010, Hackwith Design House focuses on versatility and sustainability. Based in Minnesota, the brand uses ethically sourced surplus fabrics and natural fibers, producing limited-edition, made-to-order pieces to minimize waste.
The brand recycles fabric remnants locally and offers extended sizing, emphasizing timeless design and minimal waste.
7. Vetta
A woman wearing blue attire during a photo shoot.
Since 2014, Vetta has championed capsule wardrobes, offering modular designs made from organic cotton, Tencel, and recycled fabrics. The brand produces its clothing ethically in the U.S., ensuring fair wages and safe working conditions.
Vetta’s packaging uses recycled materials, and its designs encourage conscious consumption, proving that style and sustainability can coexist.
8. Christy Dawn
A curly-haired woman posing in a jacket and jeans.
Established in 2014, Christy Dawn is known for its vintage-inspired designs and use of deadstock fabrics. The brand also embraces regenerative agriculture, improving soil health and biodiversity.
Christy Dawn ensures fair wages and safe conditions for all workers, redefining luxury through ethical and sustainable practices.
9. Amour Vert
A woman walking on a street wearing sunglasses.
Founded in 2010, Amour Vert combines French elegance with sustainability, using materials like recycled sateen and TENCEL™. The brand plants a tree for every t-shirt sold, having planted over 350,000 trees to date.
Amour Vert adheres to fair labor practices and uses recyclable or compostable packaging, embodying its zero-waste philosophy.
10. Ecolivos
Ecolivos is committed to the practice of sustainability and caring for the future of the environment. Ecolivos focus on longevity and classic forms of nature. Ecolivos is proudly designed in US and Turkiye, with quality in mind to remain wardrobe staples for many years.
Ecolivos fabrics are selected with the environment in mind, using linen, Turkish traditional wrinkled and muslin fabric. All cutting is carefully monitored and managed in house to minimize fabric wastage. Ecolivos use recyclable packaging for our products and also partner with couriers that offer electronic paperless trade.
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